Apple dedicates 100% of Product Red eligible proceeds to COVID-19 relief through next June. The tech giant will also give $1 to the cause from every purchase made with Apple Pay, on Apple’s site or in the app. Head to the Apple homepage today, and you’ll notice a whole lot of the color red.
How much does Apple donate to charity?
Since the program’s inception in 2011, Apple employees have raised almost $600 million in total donations — including more than 1.6 million hours volunteered — for more than 34,000 organizations.